User Experience and Design with MySpace's VP of UX, Mike Macadaan

Every successful Internet startup recognizes that designing for the web and mobile goes way beyond shiny things and a fancy UI.  To get traction, you need a site that is easy to navigate, reflects the personality of your brand, communicates your story and ultimately, turns site visitors into customers. 

Mike Macadaan, the VP of User Experience & Design at MySpace knows a few things about designing for the Web and breathing life into a tired brand. On December 1, Mike will be flying in from LA to talk about:

• The Importance of Design from the get-go
• MySpace Redesign
• Where to find Inspiration
• How to attract and find the right designer
• How to convert visitors to customers
• How to Overhaul something that is dying 

Registration starts at 8:30am.  Grab a coffee, pastry and settle in before Mike kicks things off at 9am. 

About Mike Macadaan

Mike has over 10 years of experience leading companies in the context of Product & User Experience Design. His experience spans product and content leadership for companies such as TechTV, Intuit, GO.com and most recently as Vice President of Design at AOL and Vice President Product & Design for Tsavo. Mike currently serves as VP Product at MySpace. He is also actively involved with the SoCal start-up community as the founder of Twiistup.

About Bootup

Founded and managed by entrepreneurs, the Bootup Entrepreneurial Society (BES) is a community and mentor driven non-profit organization that was formed to inspire entrepreneurship in Canada and help Internet startups take their idea from conception to commercialization. By hosting regular community networking events, delivering educational workshops and providing access to leading industry experts, BES enables Internet founders to learn from and connect with peers, investors and mentors to increase their potential for success.